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DOT Releases ‘Sleepless Nights’ TVC for ‘It’s More Fun In the Philippines’ Campaign
November 17, 2012 by admin
Filed under Tourism, Uncategorized
The Department of Tourism (DOT) has released a new TV commercial as part of its “It’s More Fun in the Philippines” campaign.
‘It’s More Fun in the Philippines’ Official AVP Released
October 4, 2012 by admin
Filed under Tourism, Uncategorized
The Department of Tourism has launched the official Audio Video Presentation (AVP) of the sensational campaign “It’s More Fun in the Philippines.”
‘It’s More Fun in the Philippines!’ – Official Domestic Jingle Released
Check out the official domestic jingle for the Department of Tourism’s “It’s More Fun in the Philippines” campaign.
Credits:
Lyrics by Tin Sanchez
Music by Mike Villegas
Arrangement by Angelo Villegas
Lead Vocals by Jay Padua
Back-up Vocals by Jingle Buena
Additional Vocals and Shouts by Daryl Reyes and Cyril Carbonay
Recorded and Mixed by KC Caballero and Mark Villar at Hit Productions
Produced by Jing Abellera and Ino Magno
“It’s More Fun In The Philippines” Lyrics
Stanza 1
Kating kati na ba ang iyong mga paa Handa nang umalis mag-liwaliw at lumarga Buti nalang taga-dito ka
‘sing dami ng happening ang dami ng isla!
Refrain 1
It’s more fun in the Philippines! (More Fun in the Philippines!) Bakit pa lalayo? Sobrang swerte kaya ng tsinelas mo! Nakatapak ka sa paraiso!
Refrain 2
It’s more fun in the Philippines! (More Fun in the Philippines!) Bakit pa lalayo? Mula Batanes hanggang Jolo Iba ang saya ng Pilipino! It’s more fun in the Philippines!
Stanza 2
Nandito nang lahat, san ‘pa pupunta? Malalim ang dagat at mababaw ang ligaya! Halatang-halatang Pilipino ka! (Pilipino) Abot-langit ang ‘yong ngiti, lahi ng masasaya!
Refrain 1
It’s more fun in the Philippines! (More Fun in the Philippines!) Bakit pa lalayo? Sobrang swerte kaya ng tsinelas mo! Nakatapak ka sa paraiso!
Refrain 2
It’s more fun in the Philippines! (More Fun in the Philippines!) Bakit pa lalayo? Mula Batanes hanggang Jolo Iba ang saya ng Pilipino! It’s more fun in the Philippines!
Bridge
Jumping Smiling Showering Singing Driving Parking Waiting Tapping Jogging Hopping Resting Sleeping Planking Tweeting Blogging More fun!
History Biology Geometry Chemistry Geography Philantrophy Hanging out Moving out Working out Dining out Frostbites Fireworks Bonfires Doubledeckers More fun!
‘sing dami ng happening ang dami ng isla!
Refrain 1
It’s more fun in the Philippines! (More Fun in the Philippines!) Bakit pa lalayo? Sobrang swerte kaya ng tsinelas mo! Nakatapak ka sa paraiso!
Refrain 2
It’s more fun in the Philippines! (More Fun in the Philippines!) Bakit pa lalayo? Mula Batanes hanggang Jolo Iba ang saya ng Pilipino! It’s more fun in the Philippines!
‘It’s More Fun in the Philippines’ International TVC Launched on CNN
The Department of Tourism released on Monday the international TV commercials for the “It’s More Fun in the Philippines” campaign on CNN.
The TVC runs for 30 seconds and it features selected “It’s More fun in the Philippines” online posters which became viral in various social networking sites last January.
Made by various Filipino netizens, featured on the online posters are popular tourist destinations in the country like the Chocolate Hils in Bohol, the rice terraces in Cordillera and the limestone islands of Palawan.
The said TVC, which featured disco house song ‘Barbra Streisand’ by Duck Sauce with rap by Pinoy Black Eyed Peas member Apl.de.Ap, ended with the question “What will you come up with?”
A short version of the campaign, which runs only for 15 seconds, features footage of the iconic Philippine Tarsier with the caption, “Staring Contests. More fun in the Philippines.”
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‘It’s More Fun in the Philippines’ to Debut in the World’s Largest Travel Trade Show
“It’s more fun in the Philippines,” the new campaign of the Department of Tourism (DOT) is set to debut at the 2012 International Tourismus Bourse (ITB) in Germany, the world’s largest travel trade expo.
“Our participation in ITB this year is quite significant because it’s the first time for us to roll out the ‘It’s more fun in the Philippines’ campaign in a global event,” Tourism Secretary Ramon Jimenez Jr. said in a statement.
Happening on March 7-11 in Berlin, Jimenez will lead the country’s 41-man delegation to debut the country’s slogan “It’s more fun in the Philippines” on the international stage. The Philippine booth will cover a total area of 180 square meters, which the DOT will share with private sector partners representing the country’s top hotels, resorts and travel agents. Tourist destinations that will be promoted in the expo are Manila, Negros Oriental, Palawan, Boracay, Cebu, and Bohol.
The Tourism Secretay is confident that the new campaign will create a higher awareness level of the Philippines as a “must-experience” destination in Asia as part of the department’s goal of attracting 10 million tourists by 2016.
